Creative Messaging – An Effective Marketing Technique
What comes to your mind when you think of marketing? May be a useful promotional product that would serve the purpose?
Let’s say for example you plan to get a customized water bottle. The first thing that comes to your mind is where would you get the brand name printed or the logo? But have you thought something beyond this?
Be unique and think of some creative messages that can be printed along with the logo and make yourself stand out of the crowd.
Churchill quoted, “Kites rise high against the wind, not with it.” Therefore, don’t just follow the crowd be creative, be unique.
People would surely remember the promotional product but might forget the brand name or the logo therefore; messages or slogan is something which would attract a person.
You will surely have to work on some creative messages but to do that here is some inspiration.
Your Slogan or Tagline
A good tagline creates instant brand recognition though many companies never think of including it on their promotional product but considering taglines as the main attraction for any promotional product will help people remember your brand name.
For instance, ‘I’m loving it’, one can easily make out that this tagline is of McDonalds.
Therefore, use the tagline especially when it’s catchy and fun, in each of your marketing communication and make people remember your brand easily.
Adhere to do something different which help people remember years to come. Therefore when heading for a specific event, one needs have perfect promotional products for the event as it serves as the souvenirs of the event, where your impression will last for years.
For Event specific, be product specific as everything is judged, recipients equate your brand with the event. Therefore, adding one-time messaging make those items feel more exclusive.
Just go with the trend and be unique. Why to stick to same message every time. Be trendy and order a promotional product to create something unique. This will help your recipients to flaunt too and your brand will be associated with fun.
Culture Code Messages
Culture Code communicates with the world about the ethics of the company. What would be the best way of flaunting the company’s core values than putting it right on to the promotional product?
Through this kind of messages on promotional product one can connect with both the employees and the customer.
Now that you have made up your mind to have a message printed on your next promotional product, you need to keep in mind certain rules.
- Keep your message short and simple, for easy reading.
- Be audience specific and create messages that sync with your audience.
- Align the message on the promotional product as per the space.
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