With offices in Vancouver, British Columbia, and San Francisco, California, distributor, Fairware, Inc. has joined Reciprocity Road, an alliance of nine distributors located across the U.S and now Canada, with combined sales of approximately $220 million.

Perry Wehrle, MAS, executive director of Reciprocity Road, said, “Fairware, with its unique business model specializing in ethically sourced, sustainable products to drive better consumer habits, has captured the interest of the group.

Denise Taschereau, co‐owner of Fairware, says, “We’re excited to join the crew at Reciprocity Road. We’ve been approached over the years by other distributor groups, and Reciprocity Road felt best aligned with our mission and values. Reciprocity brings a sense of purpose beyond commodities and transactions, and that was a compelling differentiator.”

“We’ve been impressed with the level of transparency and collaboration amongst the group”, further added, co-owner of Fairware, Sarah White.