UK Distributor GeigerBTC, a subsidiary of Geiger, announced that the Berkshire based distributor, Lancewich, is joining Geiger as part of their continued expansion strategy to support clients in the UK and across Europe.

Lancewich had been in the industry for more than 30 years had been seeking an ongoing solution to providing its many significant multinational clients with a continued high level of service.

Lancewich Director Nicholas Martin said, “Finding the right company to continue giving our clients the same level of care locally, nationally and internationally was paramount. Geiger shares exactly the same business principles as Lancewich.”

“We are so proud that Lancewich chose to trust GeigerBTC,” states Geiger President Jo-an Lantz. “Nicholas and his team have wonderful customers and we’ll be sure to carry on with that priority service approach as part of GeigerBTC.”

Frank Murphy, managing director of GeigerBTC, adds, “Lancewich is a long established and highly regarded name and I am delighted that Nicholas felt that we could continue to service his clients as well as he has done over many years.”