Braintree, MA-based, HUB Promotional Group, one of the largest supplier in the promotional product industry has rebranded as “HPG” with a fresh look and approach.

HPG is the parent company of suppliers HUB Pen, Beacon, BEST Promotions USA, Cooler Graphics, Debco, BCG Creations, Origaudio and HandStands.

The name change comes, in part, to eliminate any confusion as to the difference between one of HPG’s well-known subsidiaries, Hub and the parent firm itself.

After the successful relaunch of Hub Pen as “Hub” in September 2019, HPG’s marketing services team went to work reimagining HUB Promotional Group as “HPG.” Jason Lucash, senior vice president of marketing and innovation, says, “There was a lot of confusion in the market about the difference between Hub, the pen company, and Hub Promotional Group, the parent company—it didn’t help the logos and colors were almost the same as well.”

Lucash further added, “‘Hub’ is synonymous with ‘pens’ in the promo industry already, so it felt like a small leap to drop ‘Pen’ from the name.”