New York-based brand management company, Optamark, signed a franchise agreement with Boston based The Artcraft Company.

Integration of Artcraft’s 40,000-plus-square-foot production capacity and Optamark’s resources and marketplace technology, permits Optamark and its franchisees to intensify traditional brick-and –mortar print shops.

Tarang Gosalia, CEO Optamark, “Artcraft is a rapidly growing distributor serving the most demanding industries and global brands.”

He further added, “John Dumouchel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.”

To this Dumouchel added, “There is mutual respect between Optamark and Artcraft. We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve.”