10 Best FREE Email Marketing Tools in 2019

10 Best FREE Email Marketing Tools in 2019

Have you ever heard of any brand that became popular without marketing? Obviously, not as there are none! Marketing is very essential for any start-ups or small businesses and the highly viable marketing strategy in 2019 is ‘Email Marketing’.

It is undoubtedly one of the most cost-effective yet efficient strategies that you can use to improve sales performance.

Now for any start-up, the initial version of email marketing software includes the scrappy, mail merge spreadsheet. But later on when the business grows, so do their marketing needs and the requirement of proper email marketing software arises.

Then small businesses, need a solution for their drip email marketing, email templates and email segmentation which can be easily availed from free email marketing tools. Possibly they don’t even need to pay a dime for email marketing software.

While many email marketing companies offer their services on a trial basis, a handful of services go as far as having a completely free email marketing offering.

Here is the in-depth analysis of the best free email marketing software tool to automate your email marketing for free!

  1. Mail Chimp
  2. Zoho Campaigns
  3. MailerLite
  4. BenchMark Email
  5. SendinBlue Email
  6. EmailOctopus
  7. Campayn
  8. Vertical Response
  9. Express Pigeon
  10. Mail Jet

Mail Chimp

Mail Chimp is perhaps the most widely-used email marketing system for small businesses. It is better known for its easy-to-use, no-code interface and business-enhancing analytical technology. With it, you can learn who’s opening your messages, where they are opening it from, and how they are interacting with your emails. Hence it gets easier to improve on your campaigns in the future.

Free plan: Forever Free plan for up to 2,000 subscribers and 12,000 emails/month

Paid plans: Start at $10/month for unlimited email

Zoho Campaigns

Zoho Campaigns, the email marketing tool from California based SaaS developer Zoho. It is built to create, send, and track email campaigns for small- to medium-sized businesses. It has a recipient activity tracking tool and engagement measurement capability that will help you determine how your customers are interacting with your messages.

Also, the platform comes with built-in A/B testing functionalities so you can gauge the efficacy of your campaigns before you even roll them out.

Free plan: 12,000 emails/month for up to 2,000 subscribers

Paid plans: Start at $5/month for unlimited emails to up to 500 subscribers


MailerLite, based in Lithuania, is one of the cheapest email solutions around. It has a drag-and-drop editor, custom HTML editor, Rich Text editor, built-in photo editing feature, newsletter design templates, and file manager, among others as it aims to make everything easy for first-time email marketers.

Additionally with an email statistics feature you can check essential aspects of the campaign like clickthrough rates, open rates, and conversion rates through which you can manage the customer engagement.

Free plan: Unlimited emails to 1,000 subscribers

Paid plans: Start at $10/month for unlimited emails to up to 1,000 subscribers (when paid annually).

BenchMark Email

Benchmark focuses on simple email marketing, it suits best to time-strapped marketers who want to create visually stunning, responsive emails in just a few clicks. Moreover, it allows users to streamline the creation of auto-responses, surveys, and polls and then let you preview your work via mobile or desktop mode.

Free plan: Free for Life plan for up to 2,000 subscribers and 14,000 emails/month.

Paid Plan: You can choose from their Medium, Large, Extra Large, and Massive plans which are available at $21.99/month, $346.99/month, $758.99/month, and $4,800.00/month respectively.

SendinBlue Email

Through SendinBlue you can easily manage transactional emails and marketing campaigns. It has several options for transactional and autoresponder emails as well as responsive design templates, so you can easily pick a template for different purposes and simply customize them however you like.

Free plan: 9,000 emails/month (300/day limit) to unlimited subscribers

Paid plans: It offers three monthly plans:  the Lite plan at €19.00/month which can support up to 40,000 email per month, the Essential plan at Essential: €29/month which allows you to remove the SendinBlue branding and provides you with advanced statistics; and the Premium plan at €49/month which comes with landing page builders, unlimited automation workflows, and a send time optimization tool.

Additionally, Enterprise plan- that is available by quote.


Email Octopus allows users to send out emails through the Amazon Simple Email Service (SES). It is equipped with tools for bounce prevention and deliverability management so that you can make sure that your emails are reaching their respective destinations.

Free Plan: Email Octopus offers Shrimp plan is free forever for those sending campaigns to 2,500 subscribers.

Paid Plan: Opt for their Tuna, Stingray, Shark, and Whale plans that cost $19/month, $39/month, $59/month, and $109/month respectively.


Campayn has a simple interface that is designed for email marketing newcomers. Even the free version includes some advanced features like forms, automation, and basic reporting. It also helps you embed opt-in forms on your website to easily collect email subscribers.

Free plan: 12,500 emails to 500 subscribers with one autoresponder

Paid plans: Start at $19/month for 15,000 emails to 3,000 contacts

Vertical Response

VerticalResponse was founded in San Francisco, it includes social media scheduling tools for unlimited posts on Facebook and Twitter and has built-in integrations with many of the major CRM’s.

Free plan: Free for 4,000 emails/month to up to 300 subscribers

Paid plans: Start at $11/month for unlimited emails, automated follow-up emails, live phone/chat support, landing pages, and VerticalResponse logo removal.

Express Pigeon

Express Pigeon email marketing solution is great for business owners who do have limited technical knowledge as it comes with a responsive editor complete with a wide variety of templates for different purposes. Also, it comes with powerful API capabilities that let it integrate with some of the most popular business systems on the market.

Free Plan: Free for processing of 1,000 emails per month.

Paid Plan: Prices range from $9.99/month to $19.99/month and can support up to 2500 subscribers.


MailJet is a Paris-based email marketing software that sends, tracks and delivers emails for both marketing and transactional purposes. It has free and responsive email template, you can personalize the email and see how it looks like from the receiver’s end to ensure the email is well-crafted. Additionally, it lets you develop campaigns based on previous performance and future performance forecasts.

Free plan: 6,000 emails/month or 200 emails/day for unlimited contacts

Paid plans: They have a Bronze plan starting at $7.49/month. It comes with all the premium features and can handle up to 30,000 emails monthly. They also have a Crystal plan that starts at $21.95/month that can support 60,000 emails.

Also Read: 5 Best Free Stock Photo Sites to Use in 2019


Email Marketing Email Marketing Tools Mail Chimp Zoho Campaigns MailerLite BenchMark Email SendinBlue Email EmailOctopus Campayn Vertical Response Express Pigeon Mail Jet