Technological advancements have given rise to two of the game-changing phenomenon of all times – Innovation and Disruption. With the rise in internet usage, almost none of the industries have remained impervious to this wind of change and promotional products industry is no different. Let me ask you a very simple question. What is the first thing you do when contemplating to buy a product? Naturally we make an online search of the product.

At present, the promotional products industry is on the cusp of the online buying trend. The website is no longer just a menial URL which served no purpose a few years back. A distributor website has become an online real estate which requires attention more than anything else, as it now represents your company in front of a larger audience. What would you think of a business office which is messy and not at all customer friendly? The answer is you would want to leave that space sooner than you entered it. Similarly, a website is kind of your virtual office wherein a customer comes to look around your products and services. Driving more and quality traffic to your distributor website can be accomplished if you have a website which enables the customer journey. Here is how you can do it:

Optimize your distributor website

Promotional products website optimization is critical to get easily discoverable when your target audience searches for product ideas. 75% of users do not go past the first page of the Google search results. Optimizing your website with specific keywords which your customers are most likely to search will increase your chances to get a higher rank in search results.

A Responsive Website

Businesses are now taking the mobile first approach. Mobile now drives 33.4% of all website traffic. Having a mobile-friendly website is no longer a choice but mandatory if you do not impend to lose out on your mobile audience. Moreover, it provides an ultimate user experience to your mobile visitors which allows them to walk through your website without the need of side scroll, pinching in or zooming in.

Start a Blog

A blog which was considered to be a writer’s tool has now evolved into a marketing platform. A blog is a great medium to offer new and relevant content as per the interest areas of your target audience. Post articles and content which will resonate with your probable customers. Cover topics which will interest them the most or offer solutions to queries.

Be Social

Having great content on the blog but no one to read will be such a waste. It is where the power of social media comes into play. Share your content, product offers, new arrivals and discounts on social media to drive customer engagement. Social media is a great tool to divert your target audience to your website.

Email is still in vogue

Email database could be a goldmine of prospects. All the contacts that you have gathered through registrations or business cards collected at a trade show put them in your online database and start nurturing them. Send them regular updates and provide links to strategic pages of your website. Do not overwhelm with emails, plan an email marketing campaigns to get the maximum benefit with it.

Integrate Google Analytics

Lastly, integrate Google Analytics to measure the effectiveness of your marketing efforts. It will give you a clear idea of what’s working and what’s not. Where you should focus more and which channel is getting you the highest amount traffic. Use the insight to make more informed decisions for future planning.

Getting to know as much as you can about your customers and their psyche will help you strategize your website and its content, which will make you reach your business goals. Start revamping your website now.

Also Read: How to increase revenue by selling more to existing customers!